In the decade or so since the search engine was invented, the field of search engine optimization has evolved. Some obsolete data and old wives tales still exist, and these can damage your ranking.

Myths and outdated techniques fall into a few broad categories:

- Keyword density: There are many magical number touted Internet, claiming that if you reach the ideal number of cases of keywords per page, your ranking will rise. While you do not need to have the keyword somewhere in the text so that his words said it considers of interest, artificially inflating the number of cases is a bad plan. First, it simply lowers the quality of its content. Secondly, search engines can start to classify your site as spammy too, and actually lower your score.

- and META tags: Burden of keywords in your page headers and metadata of your site is an old trick that we now have the chance to be classified as spammy. Only keywords that are relevant to their specific content and what users are looking for should be included.

- Links: Some fraudulent SEO services, and some obsolete pieces of advice, be associated with the link to your website and link exchange systems on farms. Since the search engines to track holdings and trade, and its use is considered cheating, being part of them can significantly lower your score.

- Submission to search engines: Once upon a time, submitting your site to search engines is a long and difficult process, which was, however, necessary to obtain a good place in the standings. These days, search engine submission is generally not necessary at all, because the search engines of new sites. If you do not find yours quick, manual submission is quite easy and there are a few major search engines which have the most market share.

By contrast, some current and relevant strategies for climbing the ranks of the search results. (Not surprisingly, these are larger and more difficult or time for the implementation of the myths suggest.)

- Unique Content: In line with a strong quality that is valuable to its users, only on the web, and it is from original sources, by far the best way to attract users – and search engines – to your site. If your site is to copy, provide a unique value of filtering information, commentary and analysis, or other user-friendly services.

- Voice of authority: Along with unique content, which offers an authoritative voice is a good way to increase your links and therefore the ranking of your page. Becoming an authority, either you or give interviews, appointments, or invited by the contents noted authorities in their field. While respecting the people and organizations concerned or recommend your website, increase its popularity.

- Professional networking for sharing link: As a webmaster, blogger, vendor or business owner, professional contacts in the area a wide range of activities. In addition, you can ask these people to their sites link to yours, or to provide expert and authoritative content on your site.

- Tracker Files: After a robots.txt file that is updated, accurate and properly configured can make your site easier to classify correctly. The construction of the architecture of the site in a way to crawl your site can give a slight advantage that may be worth pursuing. Remember that the developers of search engines refer to its users and serving them suitable content. They are smart enough to evade most of the technical tricks.

How to be top of the SERPs